For independent beauty pros

Built for the craft.
Not just the calendar.

Bookings, payments, a storefront worth linking in your bio, and an AI concierge that answers DMs while you're behind the chair. One quiet home for the business you built.

No card required. Keep your numbers for 14 days.

An independent beauty professional at work

Now introducing

AURA

Your AI receptionist. Answers DMs, books appointments, fills gaps — while you focus on the craft.

Live in your inbox
AI Concierge

Replies while you
work the chair

AURA reads your DMs across Instagram, Facebook, and SMS — and books the appointment for you.

hey do you have anything this week for balayage?
Hi! Yes — I have Thu 2pm or Fri 11am open. Want me to book you for balayage + toner? Deposit is $50.
Perfect, Friday works!
Booked
AI Marketing

Fills slow days
automatically

AURA drafts win-back campaigns, slow-day promos, and Instagram captions — you approve in one tap.

AURA · drafting...

"Hey Maria, it's been a while. Book this week and get 15% off your next color service."

12
clients targeted
3
slots to fill
AI Insights

Knows what your
business needs

AURA surfaces revenue opportunities and no-show risks — with one-tap actions to fix them.

Thu 3pm has been empty 3 weeks in a rowPromo
Anna K. hasn't booked in 8 weeksWin back
2 deposits unpaid this weekRemind

Why beauty pros choose Boocler

  • 14-day
    Free trial, no card required
  • 0%
    Booking commissions, ever
  • 3 tools
    Replaced on average per pro
  • < 1 hr
    Average time to go live
Replacesthe software tab you've been cobbling together
  • Booksy
  • Vagaro
  • GlossGenius
  • Square
  • Squarespace
  • Mailchimp
The platform

Everything you need to run the shop.

Seven tools collapsed into one. Built for the way independent pros actually work — between clients, between messages, between the chair and the till.

AI Concierge

Your phone answers itself.

Concierge replies to Instagram, SMS, Facebook, and missed calls. Books appointments, confirms deposits, and fills cancellations — in your voice.

Smart calendar

Booking that learns your rhythm.

Payments

Tap-to-pay, deposits, tips, instant payouts. No monthly fee, no booking commissions.

Marketing AI

Drafts IG captions, retention SMS, and slow-day promos. You approve with a tap.

Smart policies

Deposits that match the client.

VIP? No deposit. First-timer? Full prepay. Boocler sets it automatically.

How it works

Up and running before lunch.

Three steps. No IT guy. No credit card to start.

  1. 01.

    Set up in under an hour

    Add your services, hours, and team. Connect Instagram and Facebook. We migrate your existing clients from Square, Booksy, or Vagaro — for free.

    Free data migration included

  2. 02.

    Share your booking link

    Drop your yourname.boocler.com link in your Instagram bio. Add a booking button to Google. Clients book themselves — no app download, no login required.

    Live in minutes

  3. 03.

    Let Boocler run the inbox

    Concierge replies to DMs, books appointments, and collects deposits while you're behind the chair. You get a summary. You stay in control.

    AI works while you work

We migrate your clients, services & history. Free, in under an hour. Includes migration from Square, Booksy, Vagaro, GlossGenius

Start free migration
Built for

The people who do the work — solo or salon.

  • 01Hair stylists
  • 02Barbers
  • 03Nail artists
  • 04Estheticians
  • 05Massage therapists
  • 06Makeup artists
  • 07Lash techs
  • 08Brow artists
  • 09Tattoo artists
  • 10Piercers
  • 11Spray-tan
  • 12Bridal glam
Your storefront

Skip Squarespace. Launch the site
your brand deserves.

Five editorial templates, fully themed. Drag-and-drop editor. Custom domain ready. Booking widget wired to your calendar from minute one.

Aria Studio template — warm cream esthetics studio

Brows · Lips · Facials

Aria Studio

Lumière Studio template — premium spa aesthetic

Spa · Premium

Lumière Studio

NOVA Studio template — dark editorial hair salon

Hair · Editorial

NOVA Studio

Real pros. Real results.

From South Florida to your chair.

Early access pros across Miami, Hialeah, and Sunrise share what changed.

I used to miss DMs all day while I was cutting. Now Boocler replies for me, books the appointment, and collects the deposit. I show up Monday and the week is already full.

0

No-shows this month

My clients love getting an instant reply — even at midnight. The Concierge sounds like me. My bookings went up because I stopped losing people to the wait.

< 1 min

Avg. response time

We have strict policies for laser treatments — deposits, medical forms, cancellation windows. Boocler enforces all of it automatically. We stopped chasing clients for paperwork.

100%

Deposit collection

We have five people on the floor doing hair, nails, and brows. Managing everyone's calendar used to be chaos. Now everything's in one place and the AI handles the inbox for all of us.

5

Staff managed

Pricing

Simple pricing. No surprises.

No booking commissions. No add-on traps. Cancel anytime.

We're in pre-launch — join the waitlist and we'll reach out as soon as a spot opens for you.

Solo

$39/mo

All-in starter with real AI, built for solo pros.

  • Unlimited appointments & clients
  • Unified inbox (IG/FB + web)
  • AI Receptionist Lite (FAQ auto-replies)
  • Dedicated business line
  • Deposits & payments
  • Automated email + SMS reminders
Recommended

Growth

$79/mo

AI receptionist that books for you.

  • Everything in Solo
  • Full AI autopilot (reply + book)
  • 2-way SMS credits (500)
  • Multi-channel: IG/FB + web + SMS
  • Up to 3 staff seats
  • Smart marketing assistant (drafts campaigns + win-backs)

Scale

$149/mo

Full-stack AI + team ops.

  • Everything in Growth
  • Unlimited staff + locations
  • WhatsApp included (cap + overage)
  • White-label booking links
  • Advanced AI policies + routing
  • Priority support

Running a multi-location salon? Talk to our team

FAQ

You're probably wondering.

Don't see your question? Talk to a real person

We don't charge booking commissions — your bookings are yours. Boocler is also the only platform with a Concierge that answers your Instagram DMs, Facebook messages, and SMS automatically, in your voice.

The last word

Stop running the software.
Start running the shop.

Join the waitlist for early access. Fourteen days free when you launch. No card required.

Talk to us